Successful PPC management requires a robust understanding of ad strategies and budget planning. If you landed on this PPC page, you most likely did a Google search for Kent PPC. You found Zareba because our Kent PPC team is highly experienced in producing and executing profitable paid marketing strategies, including paid search, paid social and Google Shopping campaigns. Using data-driven insights alongside technology and creativity, we build #1 ranking campaigns in Kent and around the globe and we offer you the same service which will make a real difference for your business.
We help strategize and focus your marketing on the latest search and social media platforms to ensure that your advertisement budget goes far.
Pay-Per-Click is a method of internet marketing where the advertising business pays a trivial fee every time one of their ads is clicked. Instead of paying a set amount to advertise in hopes that someone will click to your website, PPC instead charges per click essentially buying website visits. PPC works using keywords that advertising businesses can “bid” on, and every time that keyword is used or searched their ad would show up. While the simple explanation can fit into one sentence, having your business appear first requires more than the power of the dollar. Successful PPC marketing campaigns must be carefully managed and well planned out. This is where Zareba come in…
Reaching new audiences through organic search (SEO) can be very time-consuming and competitive. PPC allows advertisers to show ads to their target audience almost immediately. This can be through keyword targeting for paid search adverts, where advertisers select relevant keywords that their potential customers will be searching for.
There are many platforms available, but the most popular PPC management one is Google Ads (formerly Google AdWords). Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube.
All of these channels operate on the same pay-per-click model.
It’s not just Google that offer PPC advertising – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertising. We are a PPC agency managing campaigns across all these platforms and can suggest which one is best for your campaign.
Underquoting an PPC client is a surefire way of getting the worst return on investment possible. This is because PPC is an ongoing competition. It is a search engine ranking race where the goal is to not simply finish first, but to remain at the front of the pack; to influence the direction of those behind you.
Assuming there are many in front of you, it is important to understand just how fast you have to run to surpass the competition. If you keep running at the same speed you will never catch up.
Your investment in PPC is what will determine your speed and your ranking. You want to run faster? Invest more! More budget means more time. Akin to a personal trainer, the more time you spend, the more progress you will see.
If you are investing £200 a month, and those ahead of you are investing £2500 a month, how are you supposed to surpass them? You cannot. It is important to calculate work on your speed so that results can be guaranteed.
If you were to invest £2000 a month, you could open up many avenues to revenue and strategically place yourself at the top of Google. With active leads and an additional £10,000 – £50,000 coming in, you would have an excellent return on investment.
As you’ve been informed, it is paramount that an PPC budget receives the investment it needs to nurture your online business. For this reason we simply do not onboard those who do not understand the importance of this principle. With a budget of four, five, six hundred pounds a month, we will not be able to achieve great a ROI. Over the last years we have seen the positive effect that a proper PPC strategy can have on a business, the amount of happiness it can muster. On the other hand we have also seen the ineffectiveness of an PPC strategy that lacks luster, and the mill of frustration one may find themselves in without a proper understanding of their investment.
We have achieved our understanding through years of trial, error and reverse engineering. There is no online course, or ‘PPC plug-in’ that you can ingest that will unlock the power of our in house team of PPC nerds.
Put it this way: if you were to hire an in-house full time PPC expert, a salary of £80,000 a year or more would not require so much thought. So why do you bat the idea of having an entire team working with the success of your business as their entire goal for as little as £6000 a year?
The largest PPC ad source, Google Ads (formally known as Google AdWords) allows its user to show up on keyword related searches, and other related Google advertising platforms. Google ranks ad placement by not only considering the highest bid per keyword but also based on quality content which is most relatable to the keyword used.
To make your dollar go as far as possible, we research, refine and grow your keyword list. This list must also be tailored and researched on a monthly basis to ensure that it evolves at the pace of the market your business is in. Because this helps keep lower cost, higher value keywords on the front-line of your business advertising campaign.
We balance your PPC keyword ‘spend’ to ensure that the bulk of your monthly budget is going towards keywords that are a balance between low cost, and high conversion. This involves doing a brief analysis on keyword performance each month, exploring conversion rate, and adjusting ‘spend’ based on this criteria.
We are a Google Premier Partner which means Google recognises us as a PPC agency that consistently delivers great PPC services for our customers. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.
We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.
With years of experience in PPC marketing, Paid Social advertising and Display advertising, Zareba PPC Agency works to provide a fully-fledged and encompassing approach to PPC advertising. Using a ‘profit over traffic’ approach to Pay Per Click advertising we’ve grown profits for a number of businesses and are happy to showcase some of our results.
Based in Kent UK, we are a PPC agency that doesn’t hide what we’re doing because we don’t need to. We’re transparent and happy to get the companies that we work with involved in data analysis and optimisation decisions.
As you may know, PPC stands for Pay-Per-Click. But what does that mean? And what does Pay-Per-Click entail?
Pay-Per-Click (PPC) Advertising is an effective form of search engine marketing which allows advertisers to bid for the highest search position, based on the amount they are willing to pay for each click.
This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.
PPC advertising is an effective way of driving traffic to your website instantly. Organic search can take some time and is a longer-term search strategy, so if you want to start generating more website traffic and leads quickly, then paying for a search engine advert through PPC is the best way to achieve this.
Once the campaign is setup and ready to go, it will need to go through a review process which shouldn’t take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.
This is a question we have heard many times before. If you have tried PPC before and it didn’t work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren’t quite right or your campaign didn’t have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn’t work, as well as making suggestions on how we would set up your new campaign, should you want to try it again.
We don’t currently offer a ‘pay on performance’ option, purely because of the amount of work that goes into setting up your campaign and optimising it at the start to get it up to its optimum performance level. We are very experienced in running online campaigns and it is very rare that a campaign doesn’t work so we are confident that you will get the level of return that you are looking for.
There is no minimum contract length, so once the campaign has started, if you feel that it isn’t working for you then you can cancel at anytime.
Yes, we can take over your current campaign. Depending on how the current campaign has been set up, we may need to rebuild it using the correct structure, however, we can use the data from your current campaign to analyse what is working and what isn’t and we can advise on the best way to move forward.
Paid adverts appear in the top four search engine positions and have a small ‘Ad’ label on them so users know they are a paid advert.
The most likely reason is that a competitor has set a higher keyword bid and is willing to pay more per click then your current keyword bids allow.
Not always. In our experience, you can get more value out of positions two or three as the click through rate is only slightly lower than in first position, however, the cost potentially be a lot lower. These positions can offer a similar level of traffic for a cheaper cost-per-click.
There could be a number of reasons for this; it could be that your daily budget has run out and your campaign isn’t now showing until the following day. It could also be to do with the targeting settings of the campaign, for example, if you are searching for one of your keywords outside the targeted campaign locations.
We always aim to deliver the highest quality traffic at the lowest cost-per-click. Certain external factors like seasonal trends and levels of competition can drive up the cost-per-click, however, historically, our clients have seen their cost-per-click reduce over time.
Once your daily budget has been spent your adverts will stop showing until the following day. It is important to understand, however, that your daily budget is also tied to your monthly budget, so if your daily budget has run out, yet you are still under your budget for the month, your adverts will continue to show (effectively borrowing budget from quieter days when you didn’t spend all of your daily budget).
No, your advertising budget is paid directly to the paid search advertising provider. If we set up a PPC account for you, it will always be in your name and email address, so that you always retain ownership of the advertising account.
It depends on how competitive your brand name terms are. If you have a unique brand name that no-one else has, then it is likely that your website comes back in first position in the organic results without any competition. If your brand name is similar to that of other businesses or it is a keyword specific term then it is worth setting up a dedicated brand name campaign to make sure that users always find you and not one of your competitors instead.
Negative keywords are used to exclude your adverts from showing for non-relevant keywords, or keywords that won’t result in a sale. For example, if your business provides office space for rent and you want to target the keyword ‘office space’, you might want to include negative keywords such as ‘for sale’, ‘calculator’, ‘comparison’, ‘reviews’, ‘free’, ‘blog’ etc. You may also want to exclude other terms where a user might be searching for the 1999 movie ‘Office Space’, like ‘trailer’, ‘movie’, ‘cast’, ‘soundtrack’, ‘quotes’, ‘youtube’, ‘netflix’ etc.
You can include your phone number and contact details as an advert extension. With a limited number of characters available in your advertising text, you should use this space to sell your product or service and its benefits to the user.
As standard, we create two adverts for each Adgroup in the campaign so that we are able to test the sales messages against each other. So, if you are a service provider who offers 10 different services and covering five different areas, the result is 50 different Adgroups with two adverts in each, with 100 different adverts in total.
As mentioned above, we create at least two adverts per Adgroup see that we can test different sales messages against each other. We then copy the most popular advert and create a slightly altered version of this advert to see if it performs better than the original. We repeat this process so that we are constantly optimising and improving the adverts.
There are many different paid advertising options, depending on your business objectives. We can setup and manage traditional keyword campaigns on search networks, banner advertising campaigns on display networks, eCommerce advertising campaigns on shopping platforms or video advertising campaigns on Youtube and other video websites.
This is known as ‘remarketing’ and is setup via an advertising display network. Remarketing campaigns work by an advertiser placing a tracking cookie on a user’s machine once they have visited their website. The user is then followed around the internet by banners from the same advertiser as a way to entice them back to the website to complete an enquiry or purchase. If this is something you would like to run on your website, please contact us today to find out more about remarketing campaigns.
Adverts on Google Shopping are powered by a combination of Google Merchant Centre and Google Adwords. If an online retailer wants to list their products on Google Shopping, they need to create a product feed from their website, which is then managed by Google Merchant Centre. Google Adwords is used to set up the shopping campaign, importing the products from Google Merchant Centre so that you can manage the product bids in a similar way to that of traditional keyword bids in Google Adwords. If you want to find out more about how to get your products on Google Shopping, please contact our team today.
Whilst the majority of campaigns we manage are via Google Adwords, we also have many years of experience in setting up and managing campaigns on the Bing and Yahoo network. We have found that Bing and Yahoo are particularly good at targeting certain demographics and as these platforms aren’t as competitive as Google, the cost-per-click tends to be cheaper too.
We can track a wide range of conversion types, from email enquiries and newsletter sign ups, to app downloads, phone calls and eCommerce transactions.
Your Return On Investment (ROI) can be measured by the metrics we set out to track at the beginning of the campaign. If you are an eCommerce retailer, it is quite easy to analyse the advertising spend versus the revenue achieved through PPC to calculate your ROI. If you are a service provider, we can discuss with you how much an enquiry is worth to your business and the rate at which leads are converted to sales and then we have a benchmark to work towards. We can report on the number of enquiries and the amount spent on advertising to work out your cost per enquiry and cost per sale so you have a better understanding of your ROI.
As standard, we report on the monthly activity of your campaign which includes the number of clicks, the cost per click, the average position, the click through rate and the cost per enquiry. We can however tailor the report to your specific circumstances to ensure that we are providing feedback on the key statistics that matter to you most.
The cost-per-click will depend on both the industry and the location, as well as the competition for your chosen keywords, and can range from anything between £0.10 and £10.00 per click. During the keyword research phase, we can advise on what the cost-per-click is likely to be, however, we will always set it at a level you are comfortable with so you are not paying too much per click.
During the keyword research phase, we can advise on the likely cost-per-click and using this data, we can recommend a campaign budget for you.
No, we don’t take this approach as there is no incentive for us to lower your cost-per-click and your overall spend. We always strive to deliver the most cost effective paid advertising campaign possible so we just charge a standard rate for the work we do. If the campaign is delivering the results you want and you want to therefore increase your advertising budget, we don’t think it is fair that our management fee then increases also.